Gloria Martínez Rubert

Strategic growth advisor for technology companies

Partnering with founders and leadership teams to bring clarity, focus, and sound judgment to growth and go-to-market decisions

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Strategic Growth Advisor

I work with technology companies across sectors, including fintech, HR tech, hospitality, and marketplaces, helping them make sound growth decisions grounded in real business dynamics.Drawing on my background across multiple industries, I apply actionable operating strategy playbooks tailored to each company’s context, always tied to the metrics that truly matter: ARR, MRR, NRR, CAC, payback, gross margin, capital efficiency, and cash burn. The focus is not theory, but decisions that scale.

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Marketing-Led Growth Strategy

I help companies define marketing-led growth strategies, with a strong focus on low-touch and self-serve models, aligning the right tactics, capabilities, and operating model to support scalable and sustainable growth.

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Go-to-Market Strategy

I support teams in clarifying value propositions, ICPs, and positioning, and in making deliberate focus choices, prioritizing the right markets, channels, and growth bets to build scalable, repeatable go-to-market strategies grounded in real market dynamics.

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Scaling Teams & Organizations

I advise founders and leadership teams on scaling go-to-market organizations, across marketing, sales, and customer success, designing the structures, operating models, and decision-making rhythms required to move from early execution to coordinated, high-performing organizations.

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